Peter O'Neill Posts

Recent Posts
Peter O’Neill has Received a DAA Awards for Excellence Nomination
21/01/2016 | Written by | Categories: Announcements
The founder of L3 Analytics, Peter O’Neill, has received a DAA Awards for Excellence nomination. The DAA Awards for Excellence, which are run by the Digital Analytics Association (DAA), aim to recognise the world’s most influential digital analytics practitioners. Peter O’Neill has been shortlisted in the Most Influential Individual Industry Contributor category for creating MeasureCamp and MeasureBowling, and sits ...
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Thoughts on eMetrics 2015
24/11/2015 | Written by | Categories: Conference Review
At the end of last month, the team at L3 Analytics attended eMetrics, an annual summit which facilitates learning and collaboration in the realm of digital marketing. As most of our clients are interested in improving this side of their business, we managed to dip into as many presentations as possible to get a broad overview of new tools, techniques and thoughts around marketing and analytics. Read on for two of our analysts ...
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Happy Birthday to Us
13/10/2015 | Written by | Categories: Announcements
  This month the team are celebrating a full five years of L3 Analytics, from its first day (one analyst, no clients – more the start of a 90s slacker movie than a company) to now, a healthy nine-strong organisation with multinational clients, an approved Google Analytics Certified Partnership and a posh office with sparkling water on tap. So what did we do to kick up our heels? Well, we’re geeks, so first up we went to an ...
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What we learnt at MeasureCamp 6
23/03/2015 | Written by | Categories: Conference Review
On March 13 & 14 2015, L3 Analytics attended MeasureCamp VI, the web analytics unconference. As with the previous events, it kicked-off with a series of training workshops the day before the unconference. More than 220 campers coming from various places in Europe gathered in London to share their knowledge during a full day. The L3 team enjoyed learning new things from the Digital Analytics community so we would like to ...
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2 Unusual Content Groups
07/10/2014 | Written by | Categories: Analytics Set-up
We’ve been spoiled with all Google Analytics (GA) features released this year. At L3, we’re particularly keen on Content Grouping. After playing around with this toy for a while, I’d like to share a small tip about it. As a reminder, the aim of this feature is to categorise your content. It’s incredibly useful and I recommend everyone to set up their content grouping (see this guide from Justin Cutroni for more ...
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Creating your Conversion Funnel in Excel
17/01/2014 | Written by | Categories: Analysis and Insight
Conversion funnel diagrams are incredibly useful to understand how visitors go through your website to achieve a goal. Most Web Analytics tools provide reports to show the conversion rate between each key stage but they don't often show exactly the information I need. Therefore, when I analyse a new website, I love drawing up my own funnels. It helps to understand how the website works and can provide additional insights: ...
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MeasureFest 2013 Wrap-up
18/10/2013 | Written by | Categories: Conference Review
Yesterday, I attended the first MeasureFest organised in London by the brightonSEO team. From 10am to 6pm, I had the chance to watch a wide range of presentations about digital analytics, CRO, SEO and business intelligence. It was also the opportunity to catch up with all the other #measure folks and to exchange a few tips: There were group of four sessions throughout the day. For each one, you will find below for a wrap-up ...
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Google Tag Manager for Beginners – MeasureCamp #3
16/09/2013 | Written by | Categories: Presentations
Last Saturday, MeasureCamp came back with a third edition. I really enjoyed meeting other folks passionate about Digital Analytics. People were eager to share their knowledge with fun and we had loads of amazing sessions: I performed one about Google Tag Manager in the morning. The presentation was for beginners but there were people from a wide range of backgrounds in the room: digital analysts, consultants, TMS vendors, ...
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Tracking clicks within iframes with Google Analytics and jQuery
06/09/2013 | Written by | Categories: Analytics Set-up
A few days ago, I needed to implement Google Analytics click events within iframes. I was aware that “iframe tracking” often rhymes with “pain in the backside” but actually a few solutions do exist. One of my best finds was this great post from Doug Hall (Conversion Works): Tracking clicks on social buttons with Google Analytics It explains clearly why tracking iframe contents can be challenging. Social media ...
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GA Flash Audit – Snow and Rock
04/07/2013 | Written by | Categories: GA Flash Audit
This is a Google Analytics Flash Audit performed on the Snow and Rock website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. Note that L3 Analytics does not have access to the Snow and Rock Google Analytics account so all comments made are based on observed implementation of ...
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