Defining Page Names for Google Analytics
One of the more frequent questions we receive from clients here at LeapThree is “Why are you wanting to rewrite all the page names, what is wrong with just using the URLs?”. It is something we feel is critical in the set-up of Google Analytics and this blog post is intended to provide the reasons why.
By default, page names in Google Analytics are taken from URLs, just losing the domain name. What appears to not be widely ...
Recruiting for a Senior Digital Analytics Consultant
Are you looking to be a part of a small but growing Digital Analytics agency? Do you like being involved from the beginning, making a role your own, building new teams, developing new ideas? Are you looking to help shape a company? If this sounds exciting, then this new opportunity could be for you!
LeapThree is the merger of two agencies, AEP Convert and L3 Analytics. We joined our expertise to create one great agency ...
Breaking down the Barriers to the use of Digital Analytics
Way back on the 21st Jan 2015, I gave a talk at Superweek, up on the mountaintops outside Budapest. This talk was inspired by my experiences in the Digital Analytics world and my frustration that so many of the problems faced appear common to organisations around the world. I had even been able to take over an initial prospect discussion and complete the second half of their story, so familiar were all of the issues they ...
Using Google Analytics to calculate the time to index content
I was recently running a Google Analytics training course for an organisation that, among other services, published news articles. A question that was asked during this training was how could this company calculate the length of time it takes Google (or other search engines) to index their news articles? That was a new question for me, not something I had ever thought of within a Digital Analytics context - it felt more like an ...
Goodbye L3 Analytics, Hello LeapThree
This is the final L3 Analytics blog post as we complete a merger with AEP Convert to become LeapThree. It became apparent last year that while L3 Analytics was achieving a lot of success, it wasn’t growing as fast as I would like. I made a phone call to an old friend Michael Feiner @ AEP Convert and LeapThree is the result.
The merger makes so much sense as, beyond sharing the management workload, the synergies were obvious. ...
5 extra Google Analytics tips, tricks & hacks
Your first question should be extra to what? It's always great to get five Google Analytics tips, tricks & hacks, its even better to get more of them so why are these extra? Well I am speaking at the ObservePoint Analytics Summit this Thurs 17th Nov and there I am giving the first 25 Google Analytics tips, tricks and hacks. These are extra to that list.
Quick little bit of background. My original plan was to give 10 tips, ...
Call for speakers for eMetrics London 2016
I have been privileged over the past three years to chair the London eMetrics Summit, gearing up now for #4. Besides chairing the actual conference, a big part of my responsibility is to select the speakers and content for the conference. Having attended numerous conferences with weak content and scattered with sales pitches, it is a responsibility I take quite seriously.
The next eMetrics is being ...
Understanding your Website Visitors: Prospects vs Customers
A key metric for most websites is their conversion rate. It is a measure of how well their website is performing but, as it is an average, it can mask serious issues. People who already know you and your website (as they are existing customers) are much more likely to purchase during a single visit than people just discovering your website for the first time. But the data you use is for both groups combined.
L3 Analytics has ...
Impacting Business Performance with Analytics – iLive Conference 2015
iLive Conference 2015
At the end of last year I attended the iLive Conference in Riga where I talked about how to use analytics to improve a business’ bottom line.
Overall, the iLive conference was a great experience. I was really impressed with the quality of presentations and the level of digital expertise shared across a wide range of digital channels, including SEO, analytics, social media, community building and ...
Presentation – Analytics for Publishers
L3 Analytics has worked with multiple publishers over the past few years, learning a lot along the way. Clients include Hearst Magazines (Elle, Cosmopolitan, etc), Euromoney, News UK and SciDev. From these experiences, we have developed a fairly standard approach around analytics for publishers, that provides the information they need to understand and improve their performance. The solution is customised to exact needs but we find ...