I have been privileged over the past three years to chair the London eMetrics Summit, gearing up now for #4. Besides chairing the actual conference, a big part of my responsibility is to select the speakers and content for the conference. Having attended numerous conferences with weak content and scattered with sales pitches, it is a responsibility I take quite seriously.
The next eMetrics is being held in London on the 12th & 13th Oct. We have the first few speakers already confirmed with Stephane Hamel returning from last year and Matthew Tod making his first appearance in a number of years. Plus of course Jim Sterne sharing his wisdom with us all. There is a Speaker Application form on the website but I thought I would try putting it out there a bit more publicly to see who else is interested.
Speaking at eMetrics
I have brainstormed a list of topics that I believe would work well at eMetrics with these listed below. Please have a read through and leave a comment if you think you would be right for one of these topics or if you want to suggest someone we should be talking to.
When considering speakers for eMetrics we aim for experts in the field. It is a formal presentation, generally 35 to 40 minutes in length allowing some time for Q&A at the end. The standard of attendees is very high so the quality of the talks needs to be equally high. The talks should be practical in nature where ever possible, ideal are stories and case studies being shared by practitioners.
- How to get value from a DMP
- How/when to use Machine Learning
- Analytics for start-ups
- Analytics for small traffic websites
- Analytics in very large organisations
- Defining your analytics set-up
- Choosing your analytics tool
- My Analytics Toolkit
- Performance Management (site speed)
- Why you might want to build your own analytics tool
- The Website Optimisation Process
- Tracking customers – why & how
- Media Mix Modelling
- Data Driven attribution
- The statistics of Customer Lifetime Value
- Integration of analytics with marketing tools
- Defining user personas within analytics tools
- Best practices in data visualisation
This is not the definite list, we are happy to listen to any ideas and proposed topics (except for sales pitches). So take a look, have a think and get in touch, either via this blog or the speaker submission forms.
I should mention that speakers get a free ticket to the entire eMetrics Summit…
Come and Learn
Of course, if this has got you interested as an amazing opportunity to learn more (which it really is), tickets are now available. In face, there is currently a Super Early Bird special available with prices starting from only £795 for the two days of the conference – click through to register and get your ticket now.