Call for speakers for eMetrics London 2016
26/04/2016 | Written by | Categories: Announcements

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I have been privileged over the past three years to chair the London eMetrics Summit, gearing up now for #4. Besides chairing the actual conference, a big part of my responsibility is to select the speakers and content for the conference. Having attended numerous conferences with weak content and scattered with sales pitches, it is a responsibility I take quite seriously.

The next eMetrics is being held in London on the 12th & 13th Oct. We have the first few speakers already confirmed with Stephane Hamel returning from last year and Matthew Tod making his first appearance in a number of years. Plus of course Jim Sterne sharing his wisdom with us all.  There is a Speaker Application form on the website but I thought I would try putting it out there a bit more publicly to see who else is interested.

Speaking at eMetrics

I have brainstormed a list of topics that I believe would work well at eMetrics with these listed below.  Please have a read through and leave a comment if you think you would be right for one of these topics or if you want to suggest someone we should be talking to.

When considering speakers for eMetrics we aim for experts in the field.  It is a formal presentation, generally 35 to 40 minutes in length allowing some time for Q&A at the end. The standard of attendees is very high so the quality of the talks needs to be equally high. The talks should be practical in nature where ever possible, ideal are stories and case studies being shared by practitioners.

  • How to get value from a DMP
  • How/when to use Machine Learning
  • Analytics for start-ups
  • Analytics for small traffic websites
  • Analytics in very large organisations
  • Defining your analytics set-up
  • Choosing your analytics tool
  • My Analytics Toolkit
  • Performance Management (site speed)
  • Why you might want to build your own analytics tool
  • The Website Optimisation Process
  • Tracking customers – why & how
  • Media Mix Modelling
  • Data Driven attribution
  • The statistics of Customer Lifetime Value
  • Integration of analytics with marketing tools
  • Defining user personas within analytics tools
  • Best practices in data visualisation

This is not the definite list, we are happy to listen to any ideas and proposed topics (except for sales pitches). So take a look, have a think and get in touch, either via this blog or the speaker submission forms.

I should mention that speakers get a free ticket to the entire eMetrics Summit…

Come and Learn

Of course, if this has got you interested as an amazing opportunity to learn more (which it really is), tickets are now available. In face, there is currently a Super Early Bird special available with prices starting from only £795 for the two days of the conference – click through to register and get your ticket now.

3 responses to “Call for speakers for eMetrics London 2016”

  1. Jim Sterne says:

    Well put, Peter! And thank you for years of help, connecting the knowledgeable with the info-hungry.
    The eMetrics Summit is in it’s 15th year and still going strong – due to people like you!

    Here’s some insight about how to get your submission selected (aside from flat our bribery):

    I hope you have a passion about something tangible you can pass on to other digital analysts. That (and Peter) is how the eMetrics Summit keeps getting better!


  2. Hi Peter!

    Great for putting the list of ideas out here, already replied to your tweet about this post yesterday but thought I’d also leave a reply here. Would be very interested to talk at the eMetrics Summit about either the ‘Website Optimisation Process’ or ‘Analytics in very large organisations’. Both topics are very top of mind at The Next Web were we run similar set-ups to those of very large organisations but also our optimisation process with around 200 tests last year was noteworthy and learned us a lot. Because of that I think we have a lot of interesting insights to share with that + I work for a publisher so I don’t have any sales pitch ;-).

    Another session I’m missing by the way, which you actually presented on last year (which I also attended) would be Analysing Content/Engagement. This was also one of the most popular topics in my opinion at (your) MeasureCamp London.

    Hope to hear from you soon!

    Martijn Scheijbeler
    Marketing Director – The Next Web

  3. Hi Peter,

    Hope you’re well and congratulations on your nomination!

    Would love to apply to be a speaker at eMetrics and would love some input from you, perhaps if you’re about we could meet for a coffee near Liverpool Street sometime?


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