The analytics and optimisation roadmap AEP Convert (now LeapThree) created for us was incredibly helpful in developing our analytics thinking and programme. The LeapThree (formally AEP Convert) team is responsive, professional and friendly to work with.
Kitbag, the online sports retailer, manages a digital estate of over 30 web and mobile sites. The business was getting reliable performance reporting from Adobe Analytics but was seeking to enhance tracking and gain deeper insights about customer needs and behaviours.
The business also wanted to standardise the Adobe Analytics tracking code which would allow a faster, streamlined implementation process for any new website.
Data Infrastructure – We started with a thorough investigation of Kitbag’s activity and data requirements followed by an audit of the data infrastructure. We then systematically resolved several data collection and processing challenges. We produced a unified tracking code and a standard implementation procedure to be applied to all sites, reducing the cost and time of new tracking implementation. We next managed the upgrade rollout to all sites in a four-week period with no detrimental impact to the data.
Reporting – We created a set of advanced reports and put in place a distributed reporting automation system, allowing data-led decision making throughout the business. We complemented the new reporting system with stakeholder training on using the data and Adobe Analytics in particular. Finally, we scoped a set of tracking enhancements to provide a richer picture of customer online behaviour to provide the business with the necessary insights for further optimisation.
The business has embraced the dashboards and reports we implemented. Kitbag can now generate further breakdowns of data and customer segmentation that supports more advanced commercial decision-making.
To drive further value, Kitbag decided to recruit a specialist digital analyst. We supported the recruitment and induction processes. We created a strategic digital analytics roadmap charting out all necessary future development to maximise Kitbag’s investment in analytics.
“The analytics and optimisation roadmap LeapThree (formally AEP Convert) created for us was incredibly helpful in developing our analytics thinking and programme. The LeapThree (formally AEP Convert) team is responsive, professional and friendly to work with.”
Sam Jones, Director
Many businesses are making uninformed decisions which often deliver sub-optimal results. We at LeapThree can transform your business from one that takes a punt, to one which makes informed decisions, delivering value and providing you with a competitive edge
Looking to improve your digital analytics or conversion rate optimisation?
Contact us today on +44 (0)20 7148 5970