The team at AEP Convert (now LeapThree) clearly understands conversion rate optimisation and what is required to make such a programme successful. We greatly benefited from their in-depth knowledge, creativity and clear communication style.
Virgin Money was operating an A/B testing programme with the aim of improving online conversation rates and delivering improved customer experience across its digital estate. CRO represented a significant opportunity, however, the bank required supporting expertise to deliver the necessary changes to unlock that potential.
We worked closely with Virgin Money stakeholders to understand the key business priorities and evaluate performance gaps between current and desired. We supported the creation of the business case and financial model which were the cornerstones for ensuring project approval.
Following financial approval the project moved into the delivery stage. We designed the CRO programme framework and processes. We also advised on team roles/structure, tools and essential documentation to ensure the programme structure was fit for purpose
We coordinated the tools selection process, supported the implementation of the selected tools and helped embed the new publishing processes.
As the project reached the operational stage, We led the Optimisation programme for the first few months, including idea generation and delivery management, until internal resources were in place.
Based on the LeapThree Optimisation delivery process Virgin Money was able to run a significant number of concurrent tests across its product range. This has significantly enhanced their capability to support a programme of continuous improvement to their customer experience.
“The team at LeapThree (formally AEP Convert) clearly understands conversion rate optimisation and what is required to make such a programme successful. We greatly benefited from their in-depth knowledge, creativity and clear communication style.”
Chris Morson, Digital Director
Many businesses are making uninformed decisions which often deliver sub-optimal results. We at LeapThree can transform your business from one that takes a punt, to one which makes informed decisions, delivering value and providing you with a competitive edge
Looking to improve your digital analytics or conversion rate optimisation?
Contact us today on +44 (0)20 3865 1589