Analytics Tools

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More Free Excel Dashboard Templates for Web Analytics
24/04/2012 | Written by | Categories: Analytics Tools
The Excel template released in May last year for creating Performance dashboards has proven to be incredibly popular and successful.  It was downloaded over 7,000 times by the end of 2011 with people using it within small & big companies around the world.  The original blog post also hit some very high rankings in Google, around #2 for terms like excel dashboard templates. Given this success, I have created two new Excel ...
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A Google Analytics Wishlist
22/11/2011 | Written by | Categories: Analytics Tools
Google is clearly investing heavily in Google Analytics right now based on the constant stream of new features (e.g.Multi Channel Funnels, Real-time, Flow Visualisation, etc).  However, while new tools are fun to play with, there are still areas where they can enhance their existing tool in ways they will be incredibly valuable to users. The ten suggestions below are based on my own experience.  I am not making the obvious ...
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Thoughts on New Google Analytics Functionality
16/11/2011 | Written by | Categories: Analytics Tools
Google has rolling out the changes since the release of Google Analytics v5, continuing to push the limits of what some still persist in calling a non enterprise web analytics tool.  While others are providing detailed summaries of each of these new features, here are my brief thoughts on each. Custom Reports Custom reports are a very important feature for using Google Analytics to anywhere near to its full capability.  I think it ...
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Change to Definition of a Visit in Google Analytics
15/08/2011 | Written by | Categories: Analytics Tools
Google announced on Thursday that they were changing the definition of a visit/session in Google Analytics –  The key difference is that a new visit will be recorded whenever a visitor re-enters a website with different traffic source information.  Previously, there had to be 30 min of inactivity before a new visit could commence.  There is a second ...
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Comparison of Methods to Increase Conversions
08/07/2011 | Written by | Categories: Analytics Tools
The objective for every business is to improve performance.  For most online businesses, this involves increasing the number of conversions through their website, however conversions/outcomes are defined.  There are a number of strategies that can be used to achieve this with two key alternatives being to invest in additional marketing and to invest in resources to get more conversions from current traffic. This tool has been ...
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Free Excel Dashboard Template for Web Analytics
16/05/2011 | Written by | Categories: Analytics Tools
*** Update – This blog post is the original article releasing the first Free Excel Dashboard Template now called ‘Performance Dashboard’. Downloaded thousands of times, this Free Dashboard has become very popular since its release in May 2011 but we have now updated it to fix few bugs and we also provide 2 additional Free Dashboard Templates – click here to check them out *** Dashboards are a much maligned tool in web ...
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My Vision for SiteCatalyst Marketing Channels
01/04/2011 | Written by | Categories: Analytics Tools
Having used various web analytics tools, I found one of the biggest weaknesses of SiteCatalyst to be the lack of an out of the box report that covered all traffic sources.  The campaign reports only included campaign traffic, the referrer group of reports didn't identify the channel and visits weren't de-duplicated across the different reports.  There were alternatives, Unified Sources is built off a VISTA rule and Channel Manager ...
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