Thoughts on eMetrics 2015
At the end of last month, the team at L3 Analytics attended eMetrics, an annual summit which facilitates learning and collaboration in the realm of digital marketing. As most of our clients are interested in improving this side of their business, we managed to dip into as many presentations as possible to get a broad overview of new tools, techniques and thoughts around marketing and analytics. Read on for two of our analysts ...
What we learnt at MeasureCamp 6
On March 13 & 14 2015, L3 Analytics attended MeasureCamp VI, the web analytics unconference. As with the previous events, it kicked-off with a series of training workshops the day before the unconference. More than 220 campers coming from various places in Europe gathered in London to share their knowledge during a full day.
The L3 team enjoyed learning new things from the Digital Analytics community so we would like to ...
MeasureFest 2013 Wrap-up
Yesterday, I attended the first MeasureFest organised in London by the brightonSEO team. From 10am to 6pm, I had the chance to watch a wide range of presentations about digital analytics, CRO, SEO and business intelligence. It was also the opportunity to catch up with all the other #measure folks and to exchange a few tips:
There were group of four sessions throughout the day. For each one, you will find below for a wrap-up ...
Adobe Summit Wrap-up
I recently attended the London Adobe Summit as a Roving Reporter, exchanging tweets & blog posts for a free ticket. My previous blog post covered the content from the breakout sessions I attended, this one will go through all the keynotes and other aspects of the conference.
Day 1 Opening Keynotes
First up, we had Brad Rencher, the Adobe General Manager of Digital Marketing opening the Summit. From early on, I was reminding ...
Adobe Summit Breakout Sessions
I have nearly recovered now from Adobe Summit and the fun of being up close & personal with Nina Conti. Going through my notes to write up summaries of the conferences, thought I would start with the five breakout sessions that I attended.
Analytics Rock Stars
This session was a series of tips with the speakers headlined by Brent Dykes of Web Analytics Action Hero fame. He was joined by three practitioners working client ...
Thoughts from XChange EMEA 2012
I spent half of last week in Berlin with 100 other people in the web digital analytics world discussing various topics during sessions and later in a more social environment. It was my first XChange conference and the first time that XChange had come to Europe. My experiences to date with digital conferences had left me underwhelmed, so I was excited to try something different.
The format of XChange was very appealing and I had ...
Experiences from Adobe Omniture Summit EMEA 2011
A friend was kind enough to lend me an unused pass to the second day of the Adobe Omniture Summit enabling me to mix with over a thousand online people interested in knowing more about the Omniture suite of products. Unfortunately I had missed the previous night’s festivities which were apparently pretty special but it was nice to be able to focus on the presentations.
Thoughts on the Sessions
The session I was most interested in ...