Last Saturday, MeasureCamp came back with a third edition. I really enjoyed meeting other folks passionate about Digital Analytics. People were eager to share their knowledge with fun and we had loads of amazing sessions:
I performed one about Google Tag Manager in the morning. The presentation was for beginners but there were people from a wide range of backgrounds in the room: digital analysts, consultants, TMS vendors, CRO experts… It was a bit intimidating but we had great questions and discussions in the end.
There were three parts in this presentation. I began with an introduction on Tag Managements Systems. Then, I showed how to implement a basic GTM Container. To finish, I explained why a data layer can help to enhance an implementation. I used local website for the demo but you can find most of the content in the slideshow right below:
Please feel free to ask any questions if you need more information about this presentation.