L3 Analytics’ First Year
03/10/2011 | Written by | Categories: Announcements

Happy Birthday candles

Happy Birthday to it, Happy Birthday to it, Happy Birthday to L3 Analytics, Happy Birthday to it…

So – one year on and still surviving, thriving even.  That in itself is an achievement given the high percentage of businesses that fail in their first year.  While the business is currently only a one man consultancy, it does mean I have resisted the temptations of going back to a salaried role, with the remuneration for these roles appearing to increase at a rapid rate over that time.

Client List

I began the year with the principle of expect the worst but hope for the best and have ended up somewhere in the middle.  L3 Analytics has a solid list of companies that have been worked with either directly or indirectly (subcontracting through other agencies) over the past year.  These cover a range of industries and sizes.  Companies that are or have been direct clients include:

  • uSwitch
  • IPC Media
  • Gorgeous Shop
  • WooThemes
  • Top 10
  • Brewin Dolphin

As mentioned, this has been complemented by work performed through other agencies as they either required additional resources or specialist skills.  The agencies L3 Analytics has worked with include:

  • Logan Tod
  • 4Ps Marketing
  • AEP Convert
  • 120 Feet

To give a better impression of the range of companies worked with over the past year, these subcontracted projects included work with:

  • Vodafone
  • Ulster Bank
  • Europcar
  • Premier Inn
  • Lakeland
  • Liberty
  • Jamie Oliver

Non Financial Business Objectives

Monthly Visits to L3 Analytics website

One of my objectives for my first year was to develop a presence and authority in the web analytics community, through my blogging and conversations.  This is something I can confidently say I have achieved.  I have held discussions with senior people from around the world, through discussions and positive feedback on my blog posts – there were a total of 44 for the year.  I even ran my first web analytics event recently, a social evening of bowling.  The authority aspect is still being developed, slightly more difficult as I am based in the UK and not able to attend the US web analytics conferences/meetups.

As per the screenshot above, visits to the L3 Analytics have been steadily increasing.  L3 Analytics now has a total of 104 RSS subscribers and 18 email subscribers.  A key driver of traffic was the post providing free Excel Dashboard templates for which L3 Analytics still ranks #3 on Google.  But there have been some other popular posts, particularly my explanation of why a Paid version of Google Analytics makes sense (now a reality) and some notes on the impact of the change in definition of a visit for Google Analytics.

Another objective was to develop a presence in the wider digital community and this is taking longer.  I am working with a few start-ups that I have met through events attended and presenting a workshop at TechHub.  But I want to be speaking at conferences such as eMetrics, JUMP, Ecommerce Expo, TFM&A, etc.  I believe I can add value to these conferences with presentations focused on providing useful ideas that attendees can immediately put into action.  But need that first opportunity or two to establish my reputation in that field.

Most importantly, I have learnt a lot more about web analytics.  Working on a range of projects, providing more immediate support to clients and working to develop best practice approaches has allowed me to develop and test out various ideas.  Where possible I share these ideas in my blog posts and definitely apply the ideas to new clients that I work with.

Comment about L3 Analytics post

Excerpt from a Cardinal Path weekly roundup post

Plans for Year 2

So what’s does the next year hold?  L3 Analytics needs to grow in order to provide me with the stage and backing I desire.  In a typical circular story, L3 Analytics needs the clients to grow (size and reputation) to get the clients…  I am considering methods to fast track growth such as taking on a business partner, merging with another small consultancy, working with a financial investor, etc.  Will see what happens with that.

The priority though is to further develop a best practice approach to web analytics.  This will come through working with more clients, learning from the problems they are facing, and developing, testing and proving new ideas and approaches to web analytics through helping these companies to improve their performance.  Web Analytics tools are advancing at a rapid rate and I intend to continue to creatively develop methods of stretching and expanding their capabilities to the utmost extent.  Ideas generated will continue to be shared with the web analytics and wider digital community through my blogging and ideally through presenting at conferences.

So please, continue to follow the journey of L3 Analytics.  Feel free to ask me questions, even to disagree with ideas that I raise.  If looking for some assistance with the web analytics for your business, give me a call, I can confidently say that you won’t be disappointed.

5 responses to “L3 Analytics’ First Year”

  1. Rob Sheppard says:

    Nice work, always knew you had it in you mate, and you’re a much better consultant than you are an employee.

    I think Year 2 is sure to be a big one!

  2. JK says:

    Well done on completing your first year as L3 Analytics. You’ve worked hard and deserve continued success.

  3. Chris says:

    What started out as a search on how to create google analytic tags (I’m a noob at this) has bought me to your website. I haven’t downloaded your excel tool yet, but I will. I’ve been a front-end coder for over 10 years, yet I never really got into web analytics or such like. I came to your site from http://searchengineland.com/want-better-google-analytics-data-learn-to-tag-your-campaigns-97962 where you commented about your free excel tool. I’ve read several pages of your blog and visited each of your pages on your website. I admire how you left your 9-to-5 and ventured out on your own. Congratulations on staying dedicated to your vision for over a year and sharing your knowledge so freely. I know I will visit this site often, and will probably ask a few questions about your tool, etc. Question though, after reading a few comments, it seems one needs to be able to write VBA code to use your dashboard. Is this the case?


    • Peter O'Neill says:

      Hi Chris,

      Thanks for the positive feedback, its always nice to feel appreciated. And happy to answer any questions you have about web analytics or the Excel tools.

      You do not need to write any VBA code yourself to use the dashboard, it is all set up in advance so you only have to press a button. Data can be entered manually into the Data Summary worksheet or ideally updated automatically using the API and generally through a Data Extract tool (I use Next Analytics). If you wanted to customise the dashboard beyond what is included, then yes you will need to be able to adjust the code. Note that more dashboards will be released in the next month.



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