Happy Birthday to it, Happy Birthday to it, Happy Birthday to L3 Analytics, Happy Birthday to it…
So – one year on and still surviving, thriving even. That in itself is an achievement given the high percentage of businesses that fail in their first year. While the business is currently only a one man consultancy, it does mean I have resisted the temptations of going back to a salaried role, with the remuneration for these roles appearing to increase at a rapid rate over that time.
I began the year with the principle of expect the worst but hope for the best and have ended up somewhere in the middle. L3 Analytics has a solid list of companies that have been worked with either directly or indirectly (subcontracting through other agencies) over the past year. These cover a range of industries and sizes. Companies that are or have been direct clients include:
- IPC Media
- Gorgeous Shop
- Top 10
- Brewin Dolphin
As mentioned, this has been complemented by work performed through other agencies as they either required additional resources or specialist skills. The agencies L3 Analytics has worked with include:
- Logan Tod
- 4Ps Marketing
- AEP Convert
- 120 Feet
To give a better impression of the range of companies worked with over the past year, these subcontracted projects included work with:
- Ulster Bank
- Premier Inn
- Jamie Oliver
Non Financial Business Objectives
One of my objectives for my first year was to develop a presence and authority in the web analytics community, through my blogging and conversations. This is something I can confidently say I have achieved. I have held discussions with senior people from around the world, through discussions and positive feedback on my blog posts – there were a total of 44 for the year. I even ran my first web analytics event recently, a social evening of bowling. The authority aspect is still being developed, slightly more difficult as I am based in the UK and not able to attend the US web analytics conferences/meetups.
As per the screenshot above, visits to the L3 Analytics have been steadily increasing. L3 Analytics now has a total of 104 RSS subscribers and 18 email subscribers. A key driver of traffic was the post providing free Excel Dashboard templates for which L3 Analytics still ranks #3 on Google. But there have been some other popular posts, particularly my explanation of why a Paid version of Google Analytics makes sense (now a reality) and some notes on the impact of the change in definition of a visit for Google Analytics.
Another objective was to develop a presence in the wider digital community and this is taking longer. I am working with a few start-ups that I have met through events attended and presenting a workshop at TechHub. But I want to be speaking at conferences such as eMetrics, JUMP, Ecommerce Expo, TFM&A, etc. I believe I can add value to these conferences with presentations focused on providing useful ideas that attendees can immediately put into action. But need that first opportunity or two to establish my reputation in that field.
Most importantly, I have learnt a lot more about web analytics. Working on a range of projects, providing more immediate support to clients and working to develop best practice approaches has allowed me to develop and test out various ideas. Where possible I share these ideas in my blog posts and definitely apply the ideas to new clients that I work with.
Plans for Year 2
So what’s does the next year hold? L3 Analytics needs to grow in order to provide me with the stage and backing I desire. In a typical circular story, L3 Analytics needs the clients to grow (size and reputation) to get the clients… I am considering methods to fast track growth such as taking on a business partner, merging with another small consultancy, working with a financial investor, etc. Will see what happens with that.
The priority though is to further develop a best practice approach to web analytics. This will come through working with more clients, learning from the problems they are facing, and developing, testing and proving new ideas and approaches to web analytics through helping these companies to improve their performance. Web Analytics tools are advancing at a rapid rate and I intend to continue to creatively develop methods of stretching and expanding their capabilities to the utmost extent. Ideas generated will continue to be shared with the web analytics and wider digital community through my blogging and ideally through presenting at conferences.
So please, continue to follow the journey of L3 Analytics. Feel free to ask me questions, even to disagree with ideas that I raise. If looking for some assistance with the web analytics for your business, give me a call, I can confidently say that you won’t be disappointed.