Google Analytics is the most widely used tool in the web analytics space. And yet, so much of the potential value is left untapped by most organisations. With so much available data, getting the best value and use from Google Analytics requires a deeper understanding of functionality and options matched against your business needs.
Google Analytics Essentials
Setting up Google Analytics for Marketing Insights
Reporting on Marketing Performance
Using GA to optimise marketing performance
Following this training course, you will:
If you know you are missing out on the insights and value that is buried within Google Analytics, then this course is for you. It is designed for digital marketers and structured around what you need to know to get this value from Google Analytics.
The expectation is that you will have some level of familiarity with Google Analytics. The basics will be covered to ensure everyone has the necessary foundation and then the learnings will then be accelerated to cover the most relevant advanced features.
The Google Analytics for Marketers training course is led by digital analytics specialist Peter O’Neill.
Peter has over 10 years of experience in digital analytics. He started his analytics career with Ask.com before working as a consultant at analytics vendor Nedstat and then analytics consultancy Logan Tod (now part of PwC). Peter founded L3 Analytics in 2010 before merging with AEP Convert to form LeapThree in 2016.
In his spare time, Peter also founded MeasureCamp, co-founded MeasureBowling and is the chair of eMetrics London.
The biggest challenge is that it takes months of training and practice to develop expertise in the use of Google Analytics. How then, to get immediate and practical value from a single day of Google Analytics training? The solution is tightly focused and business need targeted training days.
This training course will be for Digital Marketers, focused on what they need to know to get value from Google Analytics to meet their business needs. The key business outtakes will be:
This hands-on course is packed with useful tips and advice to help you use Google Analytics like a pro. But only with the tips & advice that is directly applicable to you.
Looking to improve your digital analytics or conversion rate optimisation?
Contact us today on +44 (0)20 7148 5970