Adobe Analytics

Recent Posts
Tracking Marketing Campaigns in SiteCatalyst
21/10/2011 | Written by | Categories: Analytics Set-up
My opening line in a recent post needs to be repeated here – “in order to optimise spend and time invested in marketing activity, all traffic that a company has some control over should be identified within their web analytics tool”.  That post was regarding Google Analytics but the exact same principle applies to Adobe (Omniture) SiteCatalyst. It is simpler with SiteCatalyst to track marketing links, you only need to add ...
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Guide to Omniture SiteCatalyst ReportBuilder
03/06/2011 | Written by | Categories: Analysis and Insight
While web analytics tools are useful for doing up to a certain level of analysis, at times you just need to get the data into Excel, whether for analysis or dashboards.  The best tool I have used for extracting web analytics data into Excel is the (Adobe) Omniture SiteCatalyst ReportBuilder. This tool used to be a bit shaky but following the latest update around a year ago, it is an incredibly intuitive and useful tool.  Omniture ...
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10 Tips for taking SiteCatalyst to the Next Level
25/05/2011 | Written by | Categories: Analysis and Insight
My favourite session at the Adobe Omniture Summit EMEA 2011 was a panel based session for power users from Adam Greco, Jan Exner and Brett Dykes.  It was full of tips, tricks and ideas for extending the capability of SiteCatalyst and getting more value from it.  They explained potential approaches to resolving ten predefined questions and then took questions from the floor. I didn't always record the exact questions and answers, ...
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My Vision for SiteCatalyst Marketing Channels
01/04/2011 | Written by | Categories: Analytics Tools
Having used various web analytics tools, I found one of the biggest weaknesses of SiteCatalyst to be the lack of an out of the box report that covered all traffic sources.  The campaign reports only included campaign traffic, the referrer group of reports didn't identify the channel and visits weren't de-duplicated across the different reports.  There were alternatives, Unified Sources is built off a VISTA rule and Channel Manager ...
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Useful Calculated Metrics for SiteCatalyst
18/02/2011 | Written by | Categories: Analytics Set-up
I created a traffic source report in SiteCatalyst Discover recently and wanted to include some basic engagement style metrics e.g. Average Page Views per Visit, Average Time on Site.  However, with some high bounce rates, I wanted to ignore those visits that did bounce, with the metrics only calculated for visits that viewed at least two pages. The general equation for this for any metric is: (<Metric> minus <Metric> ...
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Why SiteCatalyst Visits don’t always equal Entries
14/12/2010 | Written by | Categories: Analysis and Insight
I was recently running some reports for a client on the performance of their traffic sources using the new SiteCatalyst Marketing Channels report.  I wanted to get the % of visits from each traffic source so ran the Last Touch Channel report using visits as the metric.  This report was then exported to excel so that I could calculate the % visits by channel and create a chart.  However I was a little confused when the sum of the ...
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