Ecommerce

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GA Flash Audit – Snow and Rock
04/07/2013 | Written by | Categories: GA Flash Audit
This is a Google Analytics Flash Audit performed on the Snow and Rock website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. Note that L3 Analytics does not have access to the Snow and Rock Google Analytics account so all comments made are based on observed implementation of ...
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Using the Google Analytics Tax field for Transaction Type
05/08/2012 | Written by | Categories: Analytics Set-up
I haven’t written a blog post for a while, some might call that lax but I will claim to having been too busy.  You might not have missed me or these posts in your inbox but I missed writing and sharing information.  In good news I have been busy with clients + setting up a second company to be launched soon + helping to organise the first UK Digital Analytics Unconference (MeasureCamp).  More details on MeasureCamp and my new ...
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GA Flash Audit – Joy
31/10/2011 | Written by | Categories: GA Flash Audit
This is a Google Analytics Flash Audit performed on the Joy website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. Joy currently has a basic implementation of Google Analytics although they may be using ClickTracks as their primary web analytics tool.  They will experience ...
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GA Flash Audit – New England Lifestyle
25/07/2011 | Written by | Categories: GA Flash Audit
This is a Google Analytics Flash Audit performed on the New England Lifestyle website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. New England Lifestyle appears to have a basic implementation of Google Analytics.  The resultant page names are reasonable in most cases but ...
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Paperchase GA Flash Audit
10/06/2011 | Written by | Categories: GA Flash Audit
This is a Google Analytics Flash Audit performed on the Paperchase website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration. Paperchase appears to have a basic implementation of Google Analytics which is likely to be hindered in in some site sections by a templated URL structure leading to unreadable page names.  ...
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Fred Perry GA Flash Audit
10/05/2011 | Written by | Categories: GA Flash Audit
This is a Google Analytics Flash Audit performed on the Fred Perry website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration. Fred Perry appears to have a decent basic implementation of Google Analytics although interesting that code is in place to create virtual page names that in most cases replicate the default page ...
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Whistles GA Flash Audit
10/05/2011 | Written by | Categories: GA Flash Audit
This is a Google Analytics Flash Audit performed on the Whistles website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration. Whistles appears to have a standard basic implementation with the biggest issue being that views of Product Details and Product List pages are not captured.  This limits the ability to understand ...
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Introducing the Google Analytics Flash Audit
10/05/2011 | Written by | Categories: Announcements
While looking at some retail websites recently, I realised that I always evaluate their web analytics set-up against a mental checklist.  The same approach applies to the implementation of any web analytics tool, modified based on the different types and levels of customisation available. With Google Analytic’s lack of complexity (only five custom variables permitted), I have devised a format for a 1 hour web analytics audit of ...
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What are the most important products on a retail website?
19/11/2010 | Written by | Categories: Analysis and Insight
Retailers have used various methods over the years of identifying the most important products in their range.  This varies from most units sold, most revenue generated, (getting smarter) most profit generated, highest ROI, (smarter still) products that generate high basket values (through incremental customer purchases), etc.  The information is used for merchandising, designing store layouts and other marketing efforts around ...
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Zara.com – Web Analytics Review
05/10/2010 | Written by | Categories: GA Flash Audit
Zara launched their new website on 2nd Sept, including the ability to buy online for the first time.  It was launched across multiple countries with alternative language versions available in some countries.  There have been numerous reviews of the website published, some related to the products available on the website or providing an overview of functionality and usability with some less positive ones relating to website ...
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