emetrics

Recent Posts
Call for speakers for eMetrics London 2016
26/04/2016 | Written by | Categories: Announcements
      I have been privileged over the past three years to chair the London eMetrics Summit, gearing up now for #4. Besides chairing the actual conference, a big part of my responsibility is to select the speakers and content for the conference. Having attended numerous conferences with weak content and scattered with sales pitches, it is a responsibility I take quite seriously. The next eMetrics is being ...
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Thoughts on eMetrics 2015
24/11/2015 | Written by | Categories: Conference Review
At the end of last month, the team at L3 Analytics attended eMetrics, an annual summit which facilitates learning and collaboration in the realm of digital marketing. As most of our clients are interested in improving this side of their business, we managed to dip into as many presentations as possible to get a broad overview of new tools, techniques and thoughts around marketing and analytics. Read on for two of our analysts ...
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Presentation – Analytics for Publishers
20/11/2015 | Written by | Categories: Presentations
L3 Analytics has worked with multiple publishers over the past few years, learning a lot along the way. Clients include Hearst Magazines (Elle, Cosmopolitan, etc), Euromoney, News UK and SciDev. From these experiences, we have developed a fairly standard approach around analytics for publishers, that provides the information they need to understand and improve their performance. The solution is customised to exact needs but we find ...
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Campaign Attribution is Broken
16/12/2012 | Written by | Categories: Presentations
I recently attended the Conversion Conference in London, thanks to a free ticket from Conversion Thursday.  It was an interesting event although my attendance at sessions was impacted by a request I received at the start of the first morning.  eMetrics was happening at the same time and was suffering from a few cancellations - I was asked if I could take a session.  Some frantic thinking later and I realised this was an opportunity ...
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