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An alternative approach to GTM event tracking
27/07/2014 | Written by | Categories: Analytics Set-up
Google Tag Manager feels like it has been around forever and we are now at the stage where I (& many other consultants) will refuse to do a Google Analytics implementation without it (or an equivalent TMS).  But it is still very new, features are evolving and best practices are still being invented.  With that in mind, I wanted to share the approach we use here at L3 Analytics for tracking events in Google Analytics. I ...
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