Excel Tools

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More Free Excel Dashboard Templates for Web Analytics
24/04/2012 | Written by | Categories: Analytics Tools
The Excel template released in May last year for creating Performance dashboards has proven to be incredibly popular and successful.  It was downloaded over 7,000 times by the end of 2011 with people using it within small & big companies around the world.  The original blog post also hit some very high rankings in Google, around #2 for terms like excel dashboard templates. Given this success, I have created two new Excel ...
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Tracking Marketing Campaigns in SiteCatalyst
21/10/2011 | Written by | Categories: Analytics Set-up
My opening line in a recent post needs to be repeated here – “in order to optimise spend and time invested in marketing activity, all traffic that a company has some control over should be identified within their web analytics tool”.  That post was regarding Google Analytics but the exact same principle applies to Adobe (Omniture) SiteCatalyst. It is simpler with SiteCatalyst to track marketing links, you only need to add ...
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Google Analytics Campaign URL Builder
08/09/2011 | Written by | Categories: Analytics Set-up
In order to optimise spend and time invested in marketing activity, all traffic that a company has some control over should be identified within their web analytics tool.  For Google Analytics, this requires adding three to five URL query parameters to landing page URLs – the exception is Google Adwords traffic that can be automatically tagged.  These campaign parameters identify the source of the visit, allowing for performance ...
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Free Excel Dashboard Template for Web Analytics
16/05/2011 | Written by | Categories: Analytics Tools
*** Update – This blog post is the original article releasing the first Free Excel Dashboard Template now called ‘Performance Dashboard’. Downloaded thousands of times, this Free Dashboard has become very popular since its release in May 2011 but we have now updated it to fix few bugs and we also provide 2 additional Free Dashboard Templates – click here to check them out *** Dashboards are a much maligned tool in web ...
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URL Query Parameters List Builder for Google Analytics
An important step in configuring a Google Analytics account is to clean up page names.  Users should be able to identify a page based on the page name and be able to group pages in a logical manner.  The tools for doing this are excluding URL Query Parameters and renaming pages using Profile Filters. The purpose behind excluding URL Query Parameters is so each page on the website has a unique page name within Google Analytics.  ...
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