Google Analytics

Recent Posts
Using Google Analytics to calculate the time to index content
I was recently running a Google Analytics training course for an organisation that, among other services, published news articles.  A question that was asked during this training was how could this company calculate the length of time it takes Google (or other search engines) to index their news articles?  That was a new question for me, not something I had ever thought of within a Digital Analytics context - it felt more like an ...
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5 extra Google Analytics tips, tricks & hacks
14/11/2016 | Written by | Categories: Presentations
Your first question should be extra to what?  It's always great to get five Google Analytics tips, tricks & hacks, its even better to get more of them so why are these extra?  Well I am speaking at the ObservePoint Analytics Summit this Thurs 17th Nov and there I am giving the first 25 Google Analytics tips, tricks and hacks. These are extra to that list. Quick little bit of background.  My original plan was to give 10 tips, ...
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Understanding your Website Visitors: Prospects vs Customers
A key metric for most websites is their conversion rate. It is a measure of how well their website is performing but, as it is an average, it can mask serious issues. People who already know you and your website (as they are existing customers) are much more likely to purchase during a single visit than people just discovering your website for the first time. But the data you use is for both groups combined. L3 Analytics has ...
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A Powerful Use Case for GA Calculated Metrics
03/11/2015 | Written by | Categories: Analytics Set-up
By now everyone should be excited about the release of Calculated Metrics within Google Analytics. This has the potential to be yet another powerful tool for analysis, although it will only prove useful to companies who are investing the time and resources in a good GA set-up. As a bonus, it shuts down another line in the arguments between Google & Adobe Analytics. Details on how to create Calculated Metrics can be found in ...
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Generating Custom Dimensions from Page Names
22/10/2015 | Written by | Categories: Analytics Set-up
I discovered a few months back that you can use Custom Dimensions within Google Analytics filters. This was great as it allowed us to created segmented Views based on session/user level custom dimensions (created using GTM via a Data Layer) for segments like Subscriber Traffic, Free Traffic, Desktop website and Mobile website. But I had an idea in the back of my mind and finally found an excuse to test it out a couple of weeks ...
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2 Unusual Content Groups
07/10/2014 | Written by | Categories: Analytics Set-up
We’ve been spoiled with all Google Analytics (GA) features released this year. At L3, we’re particularly keen on Content Grouping. After playing around with this toy for a while, I’d like to share a small tip about it. As a reminder, the aim of this feature is to categorise your content. It’s incredibly useful and I recommend everyone to set up their content grouping (see this guide from Justin Cutroni for more ...
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Accurate Sessions by Traffic Source
29/08/2014 | Written by | Categories: Analytics Set-up
Possibly the most annoying piece of “business logic” within Google Analytics (in my opinion) is that Direct Entry sessions are attributed back to the original traffic source.  I want to know what is really happening!!  I want to know if people are really coming from organic search, emails, affiliates, etc or if they are using remembered URLs, bookmarks, typing directly into the address bar.  But the acquisition reports in ...
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Creating your Conversion Funnel in Excel
17/01/2014 | Written by | Categories: Analysis and Insight
Conversion funnel diagrams are incredibly useful to understand how visitors go through your website to achieve a goal. Most Web Analytics tools provide reports to show the conversion rate between each key stage but they don't often show exactly the information I need. Therefore, when I analyse a new website, I love drawing up my own funnels. It helps to understand how the website works and can provide additional insights: ...
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The Basics of Regular Expressions for Google Analytics
Regular expressions, commonly known as regex, form the basis of much of my work with Google Analytics.  Quite simply, I could not do half of what I do without it. My knowledge is based on a lot of trial and error but it all started with an ebook from Luna Metrics for which I am incredibly grateful – http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf. This blog post is not meant to replace that ...
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GA Flash Audit – Snow and Rock
04/07/2013 | Written by | Categories: GA Flash Audit
This is a Google Analytics Flash Audit performed on the Snow and Rock website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. Note that L3 Analytics does not have access to the Snow and Rock Google Analytics account so all comments made are based on observed implementation of ...
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