Understanding your Website Visitors: Prospects vs Customers
A key metric for most websites is their conversion rate. It is a measure of how well their website is performing but, as it is an average, it can mask serious issues. People who already know you and your website (as they are existing customers) are much more likely to purchase during a single visit than people just discovering your website for the first time. But the data you use is for both groups combined.
L3 Analytics has ...
An alternative approach to GTM event tracking
Google Tag Manager feels like it has been around forever and we are now at the stage where I (& many other consultants) will refuse to do a Google Analytics implementation without it (or an equivalent TMS). But it is still very new, features are evolving and best practices are still being invented. With that in mind, I wanted to share the approach we use here at L3 Analytics for tracking events in Google Analytics.
Google Tag Manager for Beginners – MeasureCamp #3
Last Saturday, MeasureCamp came back with a third edition. I really enjoyed meeting other folks passionate about Digital Analytics. People were eager to share their knowledge with fun and we had loads of amazing sessions:
I performed one about Google Tag Manager in the morning. The presentation was for beginners but there were people from a wide range of backgrounds in the room: digital analysts, consultants, TMS vendors, ...
Tracking clicks within iframes with Google Analytics and jQuery
A few days ago, I needed to implement Google Analytics click events within iframes. I was aware that “iframe tracking” often rhymes with “pain in the backside” but actually a few solutions do exist. One of my best finds was this great post from Doug Hall (Conversion Works):
Tracking clicks on social buttons with Google Analytics
It explains clearly why tracking iframe contents can be challenging. Social media ...