Goodbye L3 Analytics, Hello LeapThree
This is the final L3 Analytics blog post as we complete a merger with AEP Convert to become LeapThree. It became apparent last year that while L3 Analytics was achieving a lot of success, it wasn’t growing as fast as I would like. I made a phone call to an old friend Michael Feiner @ AEP Convert and LeapThree is the result.
The merger makes so much sense as, beyond sharing the management workload, the synergies were obvious. ...
5 extra Google Analytics tips, tricks & hacks
Your first question should be extra to what? It's always great to get five Google Analytics tips, tricks & hacks, its even better to get more of them so why are these extra? Well I am speaking at the ObservePoint Analytics Summit this Thurs 17th Nov and there I am giving the first 25 Google Analytics tips, tricks and hacks. These are extra to that list.
Quick little bit of background. My original plan was to give 10 tips, ...
Call for speakers for eMetrics London 2016
I have been privileged over the past three years to chair the London eMetrics Summit, gearing up now for #4. Besides chairing the actual conference, a big part of my responsibility is to select the speakers and content for the conference. Having attended numerous conferences with weak content and scattered with sales pitches, it is a responsibility I take quite seriously.
The next eMetrics is being ...
Peter O’Neill has Received a DAA Awards for Excellence Nomination
The founder of L3 Analytics, Peter O’Neill, has received a DAA Awards for Excellence nomination.
The DAA Awards for Excellence, which are run by the Digital Analytics Association (DAA), aim to recognise the world’s most influential digital analytics practitioners.
Peter O’Neill has been shortlisted in the Most Influential Individual Industry Contributor category for creating MeasureCamp and MeasureBowling, and sits ...
Understanding your Website Visitors: Prospects vs Customers
A key metric for most websites is their conversion rate. It is a measure of how well their website is performing but, as it is an average, it can mask serious issues. People who already know you and your website (as they are existing customers) are much more likely to purchase during a single visit than people just discovering your website for the first time. But the data you use is for both groups combined.
L3 Analytics has ...
Impacting Business Performance with Analytics – iLive Conference 2015
iLive Conference 2015
At the end of last year I attended the iLive Conference in Riga where I talked about how to use analytics to improve a business’ bottom line.
Overall, the iLive conference was a great experience. I was really impressed with the quality of presentations and the level of digital expertise shared across a wide range of digital channels, including SEO, analytics, social media, community building and ...
Thoughts on eMetrics 2015
At the end of last month, the team at L3 Analytics attended eMetrics, an annual summit which facilitates learning and collaboration in the realm of digital marketing. As most of our clients are interested in improving this side of their business, we managed to dip into as many presentations as possible to get a broad overview of new tools, techniques and thoughts around marketing and analytics. Read on for two of our analysts ...
Presentation – Analytics for Publishers
L3 Analytics has worked with multiple publishers over the past few years, learning a lot along the way. Clients include Hearst Magazines (Elle, Cosmopolitan, etc), Euromoney, News UK and SciDev. From these experiences, we have developed a fairly standard approach around analytics for publishers, that provides the information they need to understand and improve their performance. The solution is customised to exact needs but we find ...
A Powerful Use Case for GA Calculated Metrics
By now everyone should be excited about the release of Calculated Metrics within Google Analytics. This has the potential to be yet another powerful tool for analysis, although it will only prove useful to companies who are investing the time and resources in a good GA set-up. As a bonus, it shuts down another line in the arguments between Google & Adobe Analytics.
Details on how to create Calculated Metrics can be found in ...
Generating Custom Dimensions from Page Names
I discovered a few months back that you can use Custom Dimensions within Google Analytics filters. This was great as it allowed us to created segmented Views based on session/user level custom dimensions (created using GTM via a Data Layer) for segments like Subscriber Traffic, Free Traffic, Desktop website and Mobile website.
But I had an idea in the back of my mind and finally found an excuse to test it out a couple of weeks ...