What came first, the content or the search term?
Ok, I get it, the sky is falling. Google is now switching to 100% secure search which will mean that we will not receive any search term data, it will all be (Not Provided). Cue mass panic and comments on related blog posts such as
"Officially time to look for a new career. It was lucrative while it lasted."
"How on earth are we to serve clients now without this data?"
I don't work in SEO so not as much direct impact on me. ...