Recent Posts
My hopes for Web Analytics in the Future
26/01/2012 | Written by | Categories: Analytics Philosophy
As usual at this time of year, there have been numerous blog posts with predictions for the next year.  I jotted down a couple of thoughts and this post was the result.  It is not the same as most of the others in that while I would love to be able to call these predictions, they are more my hopes for the future.  Some are near future, others further away but just some ideas about how I would like our industry/community to ...
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Why a paid version of Google Analytics makes sense
08/02/2011 | Written by | Categories: Analytics Philosophy
The story of the hour appears to be that Google will be releasing a paid version of Google Analytics at some stage in the future.  I used to work for a Google Analytics Certified Partner and thought a few times while there about the benefits of a paid version with these ideas re-triggered by the new speculation.  Having read Adam Greco’s excellent piece on the pros and cons of a paid version of Google Analytics, I wanted to add ...
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