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See This, Do That Analytics
28/01/2014 | Written by | Categories: Presentations
“See this, do that” was a term first used by a client of mine. She was expressing the desire for the non-analysts in the company to have reports that were immediately and directly actionable. I had to explain it wasn't that simple unfortunately but the term has stuck with me since. Along with the questions - why isn't it simple? Why aren't analytics tools built around actionable reports instead of informative ones? It is an idea ...
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