See This, Do That Analytics
“See this, do that” was a term first used by a client of mine. She was expressing the desire for the non-analysts in the company to have reports that were immediately and directly actionable.
I had to explain it wasn't that simple unfortunately but the term has stuck with me since. Along with the questions - why isn't it simple? Why aren't analytics tools built around actionable reports instead of informative ones?
It is an idea ...