Understanding your Website Visitors: Prospects vs Customers
A key metric for most websites is their conversion rate. It is a measure of how well their website is performing but, as it is an average, it can mask serious issues. People who already know you and your website (as they are existing customers) are much more likely to purchase during a single visit than people just discovering your website for the first time. But the data you use is for both groups combined.
L3 Analytics has ...
2 Unusual Content Groups
We’ve been spoiled with all Google Analytics (GA) features released this year. At L3, we’re particularly keen on Content Grouping. After playing around with this toy for a while, I’d like to share a small tip about it.
As a reminder, the aim of this feature is to categorise your content. It’s incredibly useful and I recommend everyone to set up their content grouping (see this guide from Justin Cutroni for more ...
An alternative approach to GTM event tracking
Google Tag Manager feels like it has been around forever and we are now at the stage where I (& many other consultants) will refuse to do a Google Analytics implementation without it (or an equivalent TMS). But it is still very new, features are evolving and best practices are still being invented. With that in mind, I wanted to share the approach we use here at L3 Analytics for tracking events in Google Analytics.
Tracking clicks within iframes with Google Analytics and jQuery
A few days ago, I needed to implement Google Analytics click events within iframes. I was aware that “iframe tracking” often rhymes with “pain in the backside” but actually a few solutions do exist. One of my best finds was this great post from Doug Hall (Conversion Works):
Tracking clicks on social buttons with Google Analytics
It explains clearly why tracking iframe contents can be challenging. Social media ...
GA Flash Audit – Snow and Rock
This is a Google Analytics Flash Audit performed on the Snow and Rock website. It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation.
Note that L3 Analytics does not have access to the Snow and Rock Google Analytics account so all comments made are based on observed implementation of ...
Tracking Errors with Web Analytics
I have developed an approach to tracking form validation and 404 page not found errors that I now use with all clients. The insights derived have been used to fix issues with their websites, positively impacting on their bottom line. The instructions below are for Google Analytics but the same approach can be used with any web Analytics tool.
Within GA, this approach requires the use of five page level custom variables. Yes, there are ...
GA Flash Audit – Joy
This is a Google Analytics Flash Audit performed on the Joy website. It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation.
Joy currently has a basic implementation of Google Analytics although they may be using ClickTracks as their primary web analytics tool. They will experience ...
Google Analytics Page Level Custom Variables
Google Analytics custom variables have been around for nearly two years now and while I find myself including them in implementations, I have not reviewed the results in detail. But opportunities have arisen over the past few months to perform more detailed GA implementations and to dig into the data for custom variables. This has led to some interesting discoveries, primarily around Page Level CVs.
To cover off the basics ...
GA Flash Audit – New England Lifestyle
This is a Google Analytics Flash Audit performed on the New England Lifestyle website. It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation.
New England Lifestyle appears to have a basic implementation of Google Analytics. The resultant page names are reasonable in most cases but ...
Tracking Repeat Customers in Google Analytics
Justin Cutroni has just written an excellent post on five Google Analytics custom variables that ecommerce companies should definitely use. Actually the principles behind these variables apply to all web analytics tools, just the type of variable used may differ. He recommends using custom variables to track:
coupon and promotional codes
I did chip in with a ...