Adobe is looking to recruit a Roving Reporter for the Adobe Summit in London later this month. Adobe has history in recruiting Australians to report on their summits and after the success of @MicheleJKiss, they are sure to want to continue the tradition. With a free conference pass up for grabs, this sounds like my sort of gig.
I have listed reasons below why I believe Adobe should select me as the roving reporter. But rather than the reasons, I intend to rely on the power of Social Media. So, to all members of the Digital Analytics community, if you believe I would be a good Adobe Summit Roving Reporter, please say as much via a comment on this post – even just writing a +1 should be sufficient to count as a vote in my favour. I will be submitting my application by the evening of Thurs 4th Apr so please comment before then.
My qualifications for the role
The key purpose is to communicate the events of the day through social media, tweeting during the course of the day and writing wrap-up blog posts after each day. For evidence on the post conference blogging front, I present my following two posts:
I could provide similar evidence of live tweeting from conferences but I have over 3.5k tweets to scan through…
There is a requirement to be passionate and enthusiastic about digital marketing. My focus is more digital analytics but I believe that should be sufficient. I am a regular at WAWs, Conversion Thursdays and Web Analytics meetups (co-organiser) in London. In 2012, I spoke at eMetrics and the Lille Web Analytics Camp. Plus I attended XChange Berlin, Adobe Summit and Conversion Conference.
That is just a list of events I attend. After participating in a number of unconferences for other areas of Digital, I decided it was a format that Digital Analytics would benefit from. With the support of other members of the community, I have organised two MeasureCamps, (an unconference for Digital Analytics practitioners). The most recent of these was held on Sat 16th Feb with 140 Digital Analytics practitioners attending from around Europe.
My work currently is primarily using Google Analytics but I have had a lot of experience with Adobe SiteCatalyst over the years. Websites I have worked on using SiteCatalyst include Vodafone, JPMorgan and Premier Inn. Blog posts that I have written focused on SiteCatalyst include:
- Useful calculated metrics for SiteCatalyst
- Guide to SiteCatalyst ReportBuilder
- Tracking marketing campaigns in SiteCatalyst